Those on Giffgaff have been given the chance to earn a very merry Christmas this year – it’s their fourth ever Payback payout just in time for last-minute present buying.
Giffgaff are partially run by their members and reward them for helping out. Payback is the system whereby customers have the opportunity to earn money by helping out in the community, and recruiting others to join. Then, every six months, users have the option to take their payback as airtime credit, donate it to a charity chosen by the community, or even have it as cash straight into their PayPal account!
From the day Giffgaff started, it was always about the community – they have a very friendly atmosphere over at the website forums and are always willing to hear new ideas to improve services. Two years in, “the mobile network run by you” is still generous as ever, paying out almost £1 million to the helpful community members this year, with one user earning nearly £14,000 this Christmas!
Over three thousand generous members chose to donate their payback to charity, earning £4,854 for Macmillian Cancer Support, which Giffgaff have matched, totalling £9,708! They have also made donations every other payback but December’s donation is almost double the amount donated in May 2010, and around seven times the amount donated from the first payback.
Without their dedicated customers, Giffgaff definitely wouldn’t be what it is today, and this is their way of saying thanks.
Where will Giffgaff go next? What new business ideas will be brought into play? Wherever it goes, the loyal Giffgaff community will be there, growing every day.