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13 December 20130 Comments by Jon M

Three’s 4G era begins

3 ultrafast

Three Mobile has announced that it is finally starting its 4G rollout across the UK. The super high speed signal will initially be available only in London but Birmingham, Manchester and Reading will follow shortly.

The inappropriately-named network has said that the initial stages of the roll-out will be relatively slow with only a few thousand customers able to make use of 4G speeds to start with. Three is the last of the major networks to finalise its 4G plans and will be desperately trying to catch up to its rivals to get a usable 4G signal to the majority of the UK population.

A Three spokesperson said “We have begun to roll out 4G as promised but we are starting slowly as to ensure good customer service. This is a big change so we want to get it right. It’s all part of the evolution of the network.”

It’s now a year after EE first started providing its 4G service and Three has only just begun to turn on its antennae. But, in an attempt to make up for the delay, Three has the most promising deal available from any of the networks. Unlike their competitors EE, Vodafone and O2, customers will not have to pay any extra to benefit from the higher data speeds. Nor will they have to sign up to get locked into new lengthy contracts. And for this, we can only applaud them.

In addition to London, Birmingham, Manchester and Reading, Three has announced that their 4G rollout will pick up the pace in January next year. They have also previously revealed the other regions that will be next to get 4G during 2014. They are Aberdeen, Blackpool, Bolton, Bournemouth, Bradford, Brighton, Bristol, Cambridge,Cardiff, Coventry, Derby, Dundee, Edinburgh, Exeter, Glasgow, Gloucester,Huddersfield, Ipswich, Kingston Upon Hull, Leeds, Leicester, Liverpool, Luton, Milton Keynes, Newcastle Upon Tyne, Northampton, Norwich, Nottingham, Oxford,Peterborough, Plymouth, Portsmouth, Preston, Sheffield, Slough, Southampton,Southend On Sea, Stoke On Trent, Stockport, Swindon, Watford and York.

We’re also happy to see that Three have cemented their reputation as the most forward-thinking and internet-friendly network. Unlike all their competitors, they will be the only UK network offering truly unlimited data on their 4G plans. This means having super fast internet on your phone is transformed from being nice-to-have to truly-useful.

Even better, Three has also announced another useful benefit to their customers – completely free roaming in the US. While other networks are happy to cash-in on their customers’ trips and holidays, Three are making the most of their global connections to make life simpler for people rather than try to put their customers through the mangle to squeeze every penny out of them.

Are you a Three customer? Are you looking forward to getting 4G access? Or do you current use 4G on another network? What do you think of Three’s choice to offer it at no extra charge and make unlimited data deals available? Let us know!

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