ASDA Mobile started out in April 2007 and is run by the supermarket ASDA. It’s a virtual network that relies on Vodafone and, like its parent company, it focuses on a no-frills low-cost business model. ASDA Mobile’s extremely low prices have won it national awards and its phones and SIM cards are offered in hundreds of stores across the UK.
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ASDA Mobile review
Along with Giffgaff, ASDA Mobile offers the cheapest rates in the UK on PAYG or otherwise (Tesco Mobile, Family Mobile and TalkMobile also offer special tariffs with equally low costs). (As of 1 June 2011, ASDA Mobile have increased their rates by up to 50% – however, they are still one of the cheapest mobile networks in the UK). They are much much cheaper than other networks such as 3 and there are some really big savings to be had. For example, compared to 3, if you just make 1.5 hours of calls and 50 texts a month, you would save over £15 every month (£12.00 on ASDA instead of £28.90 on 3). They even have several bundles now to save even more money and an incredibly low PAYG data rate.
And despite the rock bottom prices, there’s no skimping on quality. They use the Vodafone network so coverage is exactly the same as if you were paying Vodafone prices. Although, this means you should check the signal in your local area because Vodafone can be a little patchy. The customer service is also amongst the best in the industry.
Do bear in mind that you might need to unlock your handset to use it on ASDA and that the phones sold in store aren’t always at the lowest prices available. Another problem is that you have to get ASDA vouchers to top-up which aren’t available everywhere.
However, despite these small niggles, the incredible value offered by ASDA more than makes up for it. They are easily one of the cheapest networks in the UK and thousands of people who were on one of the main providers before are learning that they can save £100s every year simply by switching. ASDA are a great budget virtual network.
At a glance
As already mentioned, ASDA has amazingly cheap rates. You may not believe it after paying many times more with other networks, but all calls to UK mobiles and landlines are only 8p/minute and texts are just 4p each. And it doesn’t stop there – voicemail is only 10p/minute too and, even though the price has been increased to 50p/MB, data is still great value.
Not only that, but there are great deals on offer with ASDA Mobile Bundles. You can buy 500 texts for only £12 which puts them at just 2.4p each. Or, the Talkaholic Bundle gives you 500 minutes for just £20 which works out as a bargain 4p/minute. This is about as good value as it’s possible to get.
To compare ASDA’s latest pricing with that of other networks, please see our price comparison matrix.
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