It was almost a couple of months ago that serial entrepreneur Dan Lane nonchalantly announced that he’s starting his own mobile network. Dan Lane is no stranger whatsoever to tech start-ups having founded Howler Technologies and The Really Mobile Project. After finishing working at Bababoo he now decided that it would be a good idea to start his own virtual network. Amusingly called Impossible Telecom, it won’t be a true mobile network but rather will run on infrastructure masts and signal of one of the main networks in the country.
When he first announced Impossible Telecom, he expressed disdain at the race to the bottom exhibited by the other virtual mobile networks. No one is offering true innovation, just ever lower prices. And the markets pretty saturated already. Impossible Telecom aims to carve a niche for itself by offering something completely different.
Things have been kept pretty secret so far, but were finally started again idea of what exactly Impossible Telecom will be about. Dan recently gave a talk in which he expanded upon the very unique selling points his new mobile network will have. One of the premium features that is completely unavailable elsewhere is the ability to have multiple phone numbers on one SIM card. Those of us who have to juggle multiple phones for work and is for personal use know what a pain that is. You might even have tried one of those gadgets promises to be able to hold two SIM cards in one phone but without much joy. This promises to be a solution.
Not only that, but is also promising the inverse. That is, to have the same phone number on multiple phones or devices. This is a Google Voice-like feature that hasn’t reached the UK yet. And it’s fantastic for people who have different handsets for different situations or want to be contactable for example on their tablets. None of the main UK mobile networks have even tried to offer features like this before.
And it doesn’t stop there. Another great feature that is planning to offer with the ability to buy text call and data bundles. “What?” I hear you ask – “don’t all the mobile networks already offer that?” Yes but the Impossible Telecom version is going to have a slight twist. The bundles will apply across all your devices on Impossible Telecom. This means you don’t have to have separate bundles for each different device. If you buy 5GB of data you can split up however you wish between your phone, your tablet, even your wifi dongle or MiFi. How good an idea is that?
So what you think about Impossible Telecom? Are the other mobile networks falling behind with their lack of innovation? Would you use these new unique features and which one is your favourite? Please let us know in the comments below: