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12 April 2012 ~ 0 Comments

Giffgaff sponsors The Big Bang Theory

Pure energy coalescing into elementary particles at gazillions of degrees Celsius, superluminal hyperexpansion, quark soup, the first proton synthesis followed by helium fusion, the first photons and, all the while, unavoidable entropic cooling.

The beginning of our universe, especially the first three minutes, is fascinating yet ridiculously complicated. And now there’s a new beginning for our top-rated mobile network. Giffgaff, like the early universe, is undergoing rapid expansion and now they have branched into TV advertising starting off with geek-humour show The Big Bang Theory and five-a-day-a-like Rude Tube, both broadcast online and on E4.

While these might be both pretty low-brow shows, they will certainly massively increase brand awareness for the mobile network that claims to be run by its members. Giffgaff head of brand and proposition Tom Rainsford said:

Our TV debut is a very exciting step for us as a young and ambitious brand. Giffgaff brings a unique offering to the mobile sector and has built a thriving community that spans all age groups, but we’re always looking for new ways to reach different audiences.

and there’s no denying that what we’ve seen of the advertising campaign so far is a lot of fun for viewers. The advertising agency Albion was commissioned to produce the adverts and came with a very appropriate short for The Big Bang Theory ads. the sponsored videos for Rude Tube our satirical takes on popular viral videos and The Big Bang Theory ads will consist of things being exploded – who doesn’t enjoy that? The first one was a massive cake celebrating Giffgaff’s 100,000 likes on Facebook. Check out the ad yourself below and let us know what you think about it:

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11 April 2012 ~ 3 Comments

Impossible Telecom: a first look

It was almost a couple of months ago that serial entrepreneur Dan Lane nonchalantly announced that he’s starting his own mobile network. Dan Lane is no stranger whatsoever to tech start-ups having founded Howler Technologies and The Really Mobile Project. After finishing working at Bababoo he now decided that it would be a good idea to start his own virtual network. Amusingly called Impossible Telecom, it won’t be a true mobile network but rather will run on infrastructure masts and signal of one of the main networks in the country.

When he first announced Impossible Telecom, he expressed disdain at the race to the bottom exhibited by the other virtual mobile networks. No one is offering true innovation, just ever lower prices. And the markets pretty saturated already. Impossible Telecom aims to carve a niche for itself by offering something completely different.

Things have been kept pretty secret so far, but were finally started again idea of what exactly Impossible Telecom will be about. Dan recently gave a talk in which he expanded upon the very unique selling points his new mobile network will have. One of the premium features that is completely unavailable elsewhere is the ability to have multiple phone numbers on one SIM card. Those of us who have to juggle multiple phones for work and is for personal use know what a pain that is. You might even have tried one of those gadgets promises to be able to hold two SIM cards in one phone but without much joy. This promises to be a solution.

Not only that, but is also promising the inverse. That is, to have the same phone number on multiple phones or devices. This is a Google Voice-like feature that hasn’t reached the UK yet. And it’s fantastic for people who have different handsets for different situations or want to be contactable for example on their tablets. None of the main UK mobile networks have even tried to offer features like this before.

And it doesn’t stop there. Another great feature that is planning to offer with the ability to buy text call and data bundles. “What?” I hear you ask – “don’t all the mobile networks already offer that?” Yes but the Impossible Telecom version is going to have a slight twist. The bundles will apply across all your devices on Impossible Telecom. This means you don’t have to have separate bundles for each different device. If you buy 5GB of data you can split up however you wish between your phone, your tablet, even your wifi dongle or MiFi. How good an idea is that?

So what you think about Impossible Telecom? Are the other mobile networks falling behind with their lack of innovation? Would you use these new unique features and which one is your favourite? Please let us know in the comments below:

10 April 2012 ~ 0 Comments

The new generation of phones – HTC One V preview

HTC have hit a home run with their newly announced range of smartphones. From the monstrous Quad Core media phone of the One X to the beauty and brains of the One S to the sensationally small, stylish yet tremendously powerful One V. HTC have mastered the convenience of needs to luxury’s of wants sized into their iconic HTC hardware design that’s ought to win the hearts of the iPhone owners and the brains of the Galaxy S2 fans. The whole array of HTC One phones all sport the Ice Cream Sandwich OS and today we start by taking a look at the cheapest handset, the HTC One V.

HTC One V

The baby of the One Range is no slouch. The 1Ghz single core is zippy at performing daily tasks such as Facebook, Twitter, texting whilst YouTube videos load up speedily. The storage size of 4GB is pretty respectable but it has a leading edge over its elder brothers as this one is expandable by up to 32GB so can be increased to 36GB superseding the One X and One S.

The 3.7 inch touchscreen would be ideal for users who hate larger screen phones as the V is a merely condensed version of the X. Screen resolution is very strong at 480*800 which comparatively is lower but since its a 3.7 inch, the pixels per inch matters more than how much the screen resolution is overall.

Camera quality is crisp with a 5 megapixel camera enveloping all of the added features from the One X such as Auto Focus and BSI Sensor twinned with HD Ready TV standard 720p recording. The baby V isn’t so much of a baby where it has contained the best features from the X and S into a small, stylish and sleek mobile device rivalling superphone premium standards.

The HTC One V also takes a micro-SIM to leave room for its large 1500 mAh battery.

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