26 July 2011 ~ 4 Comments

Mobile coverage updates

mobile phone mastTo ensure that the site is always as up-to-date as possible, we’ve added nine more networks to our mobile coverage comparison table. This way you can always know in advance how good the signal and call quality is going to be before you switch to a new mobile provider. You can also compare the mobile coverage between all the mobile networks and even find out which network virtual networks run on. The new networks we added to our chart were Dayla Mobile, Delight Mobile, Dialog Vizz, GT Mobile, iCard Mobile, Kite Mobile, Now Mobile, Priyo Mobile and Stan Mobile.

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23 July 2011 ~ 1 Comment

Lessons to learn for Ofcom’s 4G spectrum auction

We’ve recently been writing quite a bit about Ofcom’s 4G spectrum auction that will be held soon. Basically, Ofcom will sell off chunks of spectrum to whichever mobile network bids the most. As 4G is already a big buzzword and the future of telecommunications lies in high speed wireless access, Orange, O2, Vodafone and the rest are likely to break the bank to ensure they get a decent portion. Despite their best efforts to keep costs down, the fact they are bidding against their direct commercial competitors means that Ofcom is due a big payday soon. This is claimed to be a good thing for the British public.

But perhaps there’s a lesson to be learned from the way the 3G spectrum was sold off here in the UK and elsewhere? Unlike here, in Sweden the 3G licenses were given away to the mobile companies absolutely free by their telecoms authority. Safeguards were put in place to ensure that the 3G infrastructure would cover the whole population, not just the lucrative densely-populated urban areas and that the successful companies actual had the will and means to install the masts and other hardware.

The idea was by saving money on an expensive bidding process, the telecoms companies could instead spend their cash on things that benefited them and their customers – advertising and installing the infrastructure. Largely because of this, 3G services have been much more commercially successful and more widely-adopted in Sweden than in the UK. As for the lost funds from giving away the radio spectrum to mobile networks free? Well, consumers pay tax on their phone bills which meant that the Swedish government was able to recoup much more money than they would have received for a one-off license.

If only Ofcom could be so thoughtful about the 4G spectrum sale here in the UK…

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20 July 2011 ~ 0 Comments

Giffgaff goodies giveaway

Giffgaff launched a massive “Giffgaff goodies” prize giveaway last week. The competition is set to run for six weeks and there are £20,000 worth of prizes up for grabs. Prizes include £1,500 worth of high street vouchers and thousands of smaller prizes that were all suggested by the Giffgaff community.

The idea to run a competition like this originated in the core Giffgaff principles of mutuality and not spending money on advertising so that customers get better value. In this way, users enter the competition by helping out Giffgaff in some way and, in return, are rewarded with prizes. Secondly, by getting their members to help out in marketing, Giffgaff make massive savings that they, in turn, pass back to their users.

The first weekly challenge is really simple to enter. All members need to do is get someone to order a free Giffgaff SIM card from them and they will automatically get entered into that round. The person who orders the SIM gets £5 free credit and if they win this week’s challenge they’ll get £1,500 of Currys vouchers or one of several other prizes.

If you’re already a Giffgaff customer, get involved today. The first challenge closes at midnight tonight but the giveaway is running until 24 August 2011 so you can easily sign up to Giffgaff and get a chance to win big!

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