Mobile Network Comparison

With 4G finally becoming ubiquitous in the UK and smartphone-ownership at a new high, we thought it was time to take a look at the best value rolling bundles currently available on the market. We’ve always been a site that aims to save you money and PAYG rates simply don’t offer the value of SIM-only monthly bundles for the majority of users’ needs any more. In this post, we’ll be taking a look at the best priced monthly packages currently available on the UK market.

We’ll be rounding up the offers with at least 2GB of data per month. Why this size of bundle? 2GB of monthly data is plenty for the average customer’s browsing habits and, we think, is also at the price point that offers the best ratio of allowance to hard-earned cash.

It’s almost the weekend, so we’ll start off right away with the good stuff. In our opinion, the best choice for almost everyone is the TPO 2GB Goodness Plan which comes in at a bargain £6.49. For this, you get a generous 1000 any-network minutes and completely unlimited texts too.

TPO have been featured on this site a few times before and we’ve seen them consistently offer some of the most competitive monthly bundles on the market. Since they launched 4G last year, we’ve been happy to recommend them as an ethical and price-conscious choice.

TPO operates on the Three network (rated most reliable in the UK) and boasts 98.5% coverage and they also have great in-house customer support so you’re not compromising on service. They save money by avoiding flashy billboards — this also means that 10% of everything you spend with them goes to any cause or charity you choose, at no additional cost to you. Grab it while it’s hot!

Another offer that is worth mentioning in this round-up comes from iD Mobile. While it is a new network and doesn’t have the greatest of reputations, they do have well-priced deals with a £7.50 bundle that lasts 30 days and gives you 2GB of 4G data, 500 mins and 5000 texts which is as good as unlimited for all but the most dedicated finger-tappers. They also run on Three and allow data rollover which is a plus.

If you don’t have Three signal where you live, you might have no choice to go with an alternative MVNO. The next best offering is Giffgaff and, surprisingly, they are really not competitive at all. While price hikes have been a trend over at Giffgaff over the last two years, it is quite a shock how far off the rest of the top end of the market they are. If you want a monthly data allowance of 2GB you’ll get unlimited texts but will only have 500 included minutes. Worst of all, the goodybag costs over 40% more than TPO coming in at a pricey £10/month.

But, to summarise, TPO offers by far the best price and comes with strong credentials and customer feedback. For just £6.49 a month, 2GB of data, 1000 minutes, unlimited texts and knowing that you’re supporting an ethical network is about as good as it gets. TPO also love it when you spread the goodness. When you refer a friend to their service, you and your friend get £5 credit, completely free. That means they not only get to enjoy all the great TPO perks you do but you both get to support good causes with your phone together. You can find out more about this and other rewards when you sign up.

So if you want the cheapest 2GB rolling bundle and the feel-good factor of helping some great causes, what are you waiting for?

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Tesco Mobile is on the move onwards and upwards. The supermarket chain has just announced aggressive plans to grow its mobile market share in the UK through a planned buy-out of its current joint venture with O₂ while securing new agreements with Hutchison (Three Mobile) to give it increased access to the most profitable side of the UK mobile market.

Tesco currently has about 4.5 million customers and operates as a virtual network utilizing O₂’s resources. It uses O₂’s cellular towers and does not need to worry about having its own network infrastructure. This gives it access to O₂’s 70% 4G coverage of the UK market.

Hutchison’s proposed £10.25bn takeover of O₂ will see a change in the mobile market in the UK as Hutchison will then be in control of both the 3 and the O₂ networks. Although the figures probably pale in comparison, Tesco is determined to grow its share of this market to provide an alternative profit stream to the tough grocery market. Meanwhile, Three Mobile will welcome Tesco’s plans since they will help counter the opposition it has received from the competition watchdogs regarding the impact of the acquisition on the UK mobile market.

Sharon White, head of the communications regulator Ofcom, voiced her opposition to the deal last October and in a recent letter to the Financial Times stated that “a combination of Three and O₂, creating a new market leader and reducing the number of UK networks from four to three, would damage competition and leave consumers poorer ”.

The Telegraph has reported that: “Tesco is an interested party in the merger review process. It is important that any landscape created by the merger process allows challenger brands, such as Tesco Mobile, to deliver the best possible services for UK customers, and champions consumer choice.”

Tesco has had a 50:50 joint venture with O₂ for thirteen years and is planning to buy back a portion of Tesco Mobile shares which O₂ owns. It is rumoured that such a deal could cost Tesco up to £300 million. At the same time, the supermarket wants to secure a long-term deal with Three Mobile for capacity in the new network after the merge with O₂. Tesco’s intention to build its mobile base is a radical about-turn for Tesco CEO Dave Lewis who last year announced his intention to sell off Tesco Mobile to reduce its £22bn debt.

We wait to see how this development will impact users. Will it mean increased costs or increased value? What do you think?

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A recent poll has shown that customers massively prefer smaller virtual mobile networks to the main players. The recent study asked users to rate the customer service and showed that industry veterans such as Vodafone and EE motivated the worst mobile networks in the UK while smaller organisations such as Giffgaff, Tesco Mobile and ASDA Mobile headed the pack.

The poll was carried out by moneysavingexpert.com and asked 10,620 users to rate their mobile provider’s customer service on a scale from “great” through “okay” to “poor”. The network that topped the table was Giffgaff scoring 65% “great responses” with only 5% of their users rating customer service as “poor”. Close behind in second, was Tesco Mobile with an impressive satisfaction rating of 63%. Third placed was ASDA Mobile and coming fourth was Virgin Mobile. It’s worth noting that all of these networks are MVNOs that actually run using other networks’ infrastructure.

Meanwhile, lingering down in last place was Vodafone scoring “great” in only 20% of responses. Perhaps worse was the fact that 28% of their customers rated the service as “poor”. Barely escaping the booby prize was it EE (including its Orange and T-Mobile brands) which shockingly only was scored “great” by 22% of their users.

The other two main mobile networks are Three and O₂, who had to be satisfied with mid-table mediocrity being rated great by 40% and 33% of their userbase respectively. Both had relatively high numbers of “poor” verdicts with 12% of their users giving them the lowest grade.

The poll was especially surprising since MVNOs were evaluated so well. For example, ASDA Mobile actually run’s on EE’s backbone yet their “great” score was 54% vs 22% and only 14% of users decided their service was “poor” compared to 24% for EE.

Analysing the results, it should be clear that you don’t have to go with a big name to get great customer service. And just because you’re paying more with a major network, doesn’t mean you should expect to get a superior experience. ASDA Mobile has always been marketed as a budget network yet they completely outperformed their host network, EE, despite using the same infrastructure. Here’s the results in full:

If you’re not satisfied by your network’s service no matter what their ranking in the table above, remember it’s really easy to switch mobile network. And you can even keep your same number too. We always recommend going for PAYG or SIM-only deals because they are better value for money and you’re not locked in to a network you hate for years at a time.

Where did your current mobile network come in this consumer satisfaction poll? Do you think it’s a fair rating or do you disagree with the judgement? And which network would you switch to if you could?

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