Giffgaff announced another set of changes do their range of goodybag monthly bundles this week. Some of the major changes include the phasing out of cheaper 3G only goodybags and the introduction of a new £20 goodybag will unlimited minutes, texts and slightly less unlimited “Always On” 4G data. The new goodybags will be available for purchase from 2 September 2015.
The changes are being implemented following a large market-research campaign that gathered opinions from their whole customer base about the most important aspects of the popular goodybags.
Among the results of this user survey, Giffgaff recorded strong preferences for high-speed data and not having to pay a premium for 4G access. Heavy users also were pleased with the new ability to buy additional goodybags before the end of the month once the allowance for one had been used up but also requested options with more minutes included from the start.
Another change Giffgaff have implemented in response to the
feedback they received is the introduction of what they have termed “Always On” data. It’s not quite as good as the truly unlimited packages from days past, but it appears to be a reasonable compromise.
Users who opt for the most expensive goodybag which cost £20 per month will get completely unlimited UK minutes and UK texts as well as 6GB of 4G data. Once that allowance has been used up, you won’t be cut off from mobile internet – instead you’ll have unlimited usage from midnight to 8am but at peak times, any bandwidth in excess of that 6GB allowance will be throttled back to a snail-paced 256Kb/s. Of course, you can always purchase extra allowance and, best of all, you can still tether your phone’s data connection at any time.
The existing goodybags will be phased out over the coming months in preparation for the launch of the new range at the beginning of September. As well as changing the regular goodybags which bundle together an allowance of minutes, texts and data, Giffgaff are also converting all their gigabags – data only bundles – to the faster 4G standard.
Are you a Giffgaff user? Do you user the regular PAYG option or do you regularly buy a goodybag? And do these changes affect you – what are your thoughts on them? What do you think is good about them and what would you have preferred?